DOT’s spokesman confirmed: “We intend to issue our new proposed airline consumer rule late fall of this year. Because there are complex issues being addressed in this rule making, additional time is needed for this analysis.”
Consequently, the ongoing battle between airlines and GDSs seems to be good for another extra time and the coming presidential election is not likely to bring this issue to closure. It looks like the DOT is giving some time to the market to find a solution to its problem without its help.
Meantime, in the travel marketplace, parties in favor and against regulation stick to their beliefs. From the proponents’ side, GDSs, along with travel management companies and corporations keep pressing the DOT to require suppliers to display ancillary services in GDSs in order to protect traveler’s interests. From the opponents’ point of view, most U.S. carriers disagree with an intervention from Washington and they defend the right to decide whichever sales channel they would like to go with. According to them, such a rule would enhance an anti-competitive system that empowers the GDS in the market and slows down fair competition from other travel technology providers. Besides it would “harm consumers by increasing airline distribution costs, since GDSs would charge the airlines fees to upload the information into the GDS system”.
Making Ancillary Services Available
Third-parties may wonder what the rationale behind DOT’s intervention is. Following the first series of regulations, airlines significantly improved the transparency of information and guaranteed the ability for consumers to get all the information about additional fees – which puts down regulation supporters’ first arguments. The DOT’s intervention raises an interesting question: what direction do we want the industry to take? One could think that beyond the claim of defending travelers’ interests, GDSs are probably more defending their own market shares. Sadly, the travel market already knows enough barriers to innovate; requiring airlines to make ancillary content available through GDSs is likely to make things more painful.
The role of small companies in innovation should not be underestimated, according to Michael Strauss, CEO of PASS Consulting Corporation: “Global distribution systems have not rejected progress, but they have not decisively pursued innovation. Others set the pace and the standards – and the GDS are suffering from their lack of innovation now. What the large companies cannot do, the small ones can usually do better. Small companies are often the drivers of innovation – to the benefit of major players in every industry as well”. Although GDSs claim to provide a technology that could meet carriers’ needs, their standardized approach is not enough. Over the last years, third-party travel technology providers including PASS have continuously innovated and supported the industry with airline distribution technology that allows greater flexibility. Interfering in GDSs and airlines commercial relationship would definitely be a leap backwards giving us a whiff of the past. The market should be able to self regulate since the technology is available out there. What the industry needs is that companies open access to their content and that is probably a requirement that should be mandated by the government. In the words of Strauss, “We all need open systems which build on each other. We all underestimate technology, but it is that piece of the overall puzzle that will provide us with innovation while keeping the flexibility we need.”
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