Online travel agencies are facing tough times in the corporate travel segment. Originally, Phocus Wright had forecasted dynamic growth in the corporate segment, especially for the online travel agencies (OTAs), while a slower growth rate was predicted for the direct distributors among the service providers. In their current “Seventh Online Travel Overview”, the analysts have corrected their forecasts: the growth rates of the OTAs are stagnating.
The business travel segment is now experiencing the same trend as the leisure segment, i.e., direct distributors are outperforming the online agencies. In fact, metasearch engines are the unknown factor currently creating suspense among competitors.