Posts with the tag "NDC"

Travel Technology for Dummies: What Is Direct vs. Indirect Distribution?

Travel topics explained in a simple way: Today we take a look at the difference between direct and indirect airline distribution. Also, we talk about the topic “GDS bypass vs. GDS passthrough”.

In many cases NDC is mistakenly used for direct distribution. NDC is a data standard. NDC is explained in details in the following Blogs: “What is NDC?”,The reality behind NDC” and “NDC – the next curtain”. Continue reading 

Travel Technology for Dummies: What Is Continuous Pricing?

If airlines only had one single price, in order to cover operating costs, the price needs to be high. Which would lead to that no one could actually fly. We explore the question of how continuous pricing – enabled by NDC – compares to static dynamic pricing.

Even if airlines only had a single price for each cabin (first, business and economy), the price per cabin would still be high. Continue reading 

Travel Technology for Dummies: What Is NDC?

Travel Topics explained in a simple way: Let’s talk about the data standard New Distribution Capability (NDC).

Dear Readers, during a tough year with a global pandemic which cost the travel industry according to IATA in excess of $118 billion, I was under the impression, no-one would be interested in educational stories about travel technology. Hopefully, we have better times ahead of us. Hence, I decided to continue my series with focus on necessary technology improvements such as NDC and ONE Order.

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NDC the next curtain: NDC will come, the GDS monopoly (or oligopoly) will stay

In October 2017, I wrote a blog about the technical and commercial challenges of NDC. The title was “The reality behind NDC: Why NDC won’t break down the GDS oligopoly – yet”; A year later, I guess one can say for sure that the last word “yet” of the title can be erased. The New Distribution Capability – or in short NDC – will come that’s for sure, but primarily through the GDSs! Continue reading 

The reality behind NDC: Why NDC won't break down the GDS oligopoly – yet

The reality behind NDC: Why NDC won’t break down the GDS oligopoly – yet

It sounds so easy to use NDC, but the reality is: Not too many bookings are being made. Why?

Airlines including Lufthansa, British Airways, Iberia and American have announced direct connect initiatives via NDC. They either introduced charges to book through a GDS or will be offering additional capabilities if booked directly through their NDC interface. When it comes to costs (or certain fares not being available in preferred channels) it affects everybody. It sounds so easy to use NDC, but the reality is: Not too many bookings are being made – especially for business travel. Why is that? Continue reading 


If It Ain’t Broke, Don’t Fix It: Why We Need IATA Resolution 787 NDC

I could not read today’s ‘The Beat’ article contemplating about the real benefits of NDC, without a grin on my face. I guess we can all agree: The attitude, ‘If it ain’t broke, don’t fix it’ is the enemy of innovation.

Throughout history people have been striving for innovation of life style that helped to make our lives easier and more comfortable. If it weren’t for this little rebellious spark in some people we would still listen to our favorite Vinyl record instead of the convenience of having our favorite music at our fingertips.

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Is IATA´s NDC Really the Bad Guy?

Last time we introduced you to the New Distribution Capability (NDC), also known as the Resolution 787, which was adopted during IATA’s Passenger Services Conference in Abu Dhabi in October 2012.

We already stated our opinion, that the excitement regarding the NDC is mainly “much ado about nothing”, as Shakespeare already titled his comedic play, which was published in 1623. Now we would like to go a little bit further into detail and clarify our position on the main arguments of the discussion about the NDC.

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Much Ado About NDC

The US Department of Transportation (DOT) has been called to approve the “Resolution 787”, an industry initiative proposed by the International Air Transport Association (IATA). Resolution 787 – also known as the New Distribution Capability (NDC) – was adopted in October 2012 by the Passenger Services Conference in Abu Dhabi.

So what exactly does that mean?

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