In October 2017, I wrote a blog about the technical and commercial challenges of NDC. The title was “The reality behind NDC: Why NDC won’t break down the GDS oligopoly – yet”; A year later, I guess one can say for sure that the last word “yet” of the title can be erased. The New Distribution Capability – or in short NDC – will come that’s for sure, but primarily through the GDSs! Continue reading
It sounds so easy to use NDC, but the reality is: Not too many bookings are being made. Why?
Airlines including Lufthansa, British Airways, Iberia and American have announced direct connect initiatives via NDC. They either introduced charges to book through a GDS or will be offering additional capabilities if booked directly through their NDC interface. When it comes to costs (or certain fares not being available in preferred channels) it affects everybody. It sounds so easy to use NDC, but the reality is: Not too many bookings are being made – especially for business travel. Why is that? Continue reading
I could not read today’s ‘The Beat’ article contemplating about the real benefits of NDC, without a grin on my face. I guess we can all agree: The attitude, ‘If it ain’t broke, don’t fix it’ is the enemy of innovation.
Throughout history people have been striving for innovation of life style that helped to make our lives easier and more comfortable. If it weren’t for this little rebellious spark in some people we would still listen to our favorite Vinyl record instead of the convenience of having our favorite music at our fingertips.
After showing our point of view on the advantages of IATA’s NDC, we would now like to throw some last thoughts into the discussion. Therefore we find it interesting to compare the travel industry with successful technology companies.
Sounds interesting? Indeed, it is – as well as dangerous… Continue reading
Last time we introduced you to the New Distribution Capability (NDC), also known as the Resolution 787, which was adopted during IATA’s Passenger Services Conference in Abu Dhabi in October 2012.
We already stated our opinion, that the excitement regarding the NDC is mainly “much ado about nothing”, as Shakespeare already titled his comedic play, which was published in 1623. Now we would like to go a little bit further into detail and clarify our position on the main arguments of the discussion about the NDC.
The US Department of Transportation (DOT) has been called to approve the “Resolution 787”, an industry initiative proposed by the International Air Transport Association (IATA). Resolution 787 – also known as the New Distribution Capability (NDC) – was adopted in October 2012 by the Passenger Services Conference in Abu Dhabi.
So what exactly does that mean?